About Rebecca Dye Yonushonis
Chief Marketing Officer, New Belgium Brewing
With over 20 years of experience, Rebecca Dye Yonushonis is a respected and innovative marketer, and the Chief Marketing Officer at New Belgium Brewing. She brings a people-first leadership style to guide the company’s continued growth. As a passionate brand builder, she’s held senior roles at True Food Kitchen, Dollar Shave Club, Starbucks, and more. Rebecca holds an MBA from Kellogg and a BS from Dayton.
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Rebecca Dye Yonushonis
New Belgium Brewing x Rebecca Dye Yonushonis: Curiosity, Creativity, and Human-Powered Branding
Episode Summary
What does it take to keep a brand human-powered in a world driven by social algorithms? Rebecca Dye Yonushonis, CMO of New Belgium Brewing, joins us to talk about researching Gen Z consumer trends, leading with curiosity, and building a bold, human brand in a world run by metrics.
Key Takeaways:
Rebecca explains how staying relentlessly curious and deeply in tune with consumer behavior helps New Belgium uncover fresh insights, challenge assumptions, and stay ahead of the curve.
From beloved brews like Voodoo Ranger and Fat Tire Ale to bold campaigns that tap into Gen Z culture, Rebecca shares how New Belgium takes smart risks and does things differently.
Rebecca shares how brands can avoid being at the mercy of social algorithms by showing up with authenticity, embracing real voices, and building genuine consumer connections.