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About Brandfolder

Founded in 2012, and located in the heart of Downtown Denver, Brandfolder is the premier leader in digital asset management. Built for organizations of all sizes and industries, Brandfolder delivers a visually elegant platform that allows you to easily share, store, track, and manipulate your assets. And with the #1 rated support, Brandfolder is the most cost effective way to build stronger brand engagement.

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We believe strong brands are built by unique creative and powerful platforms.

Organizations like Slack, TripAdvisor, Lyft and HealthONE rely on Brandfolder to deliver consistent, organized, and efficient brand experiences. Isn't it time you understood your brand's potential? Move beyond the basics with Brandfolder's premium solution to help you understand your brand's value.

Brandfolder's core values are reflected in everything we do.

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We believe in delivering support that is approachable and accessible with fast response times.

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User Experience

Every experience is created with ease-of-use in mind. We do this by maintaining a simple, manageable system that is innovative and easy for every user to understand.

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Modular Features

Brandfolder offers the flexibility to customize features tailored to each customer need.

Meet the Leaders


Steve Baker

Steve joined Brandfolder as CEO in 2014. Steve brought 20 years of sales experience to the role including running sales in Australia/New Zealand for Denver-based NewsGator (acquired by Sitrion/Limeade). Steve has overseen Brandfolder's rapid growth during the past 6 years, and is passionate about the organization's industry-leading customer service. Steve is a Denver native, an angler, and a green chile purist.

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Jim Hanifen profile
Chief Product Officer

Jim Hanifen

Jim believes in finding elegant solutions to complex problems. He has been working in both technical as well as product roles for over 15 years and brings a sense of passion and experience to Brandfolder. Jim thrives in fast paced, high growth companies, that have a strong emphasis on being customer driven.

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Jessica Blaine profile
Head of Human Resources

Jessica Blaine

Jessica believes that the heart of an organization is its people. She joined Brandfolder in 2019 with a background in talent attraction, retention and management. She has been working in a people operations capacity for the past 6 years and has a passion for employee engagement. Jessica enjoys working with teams and individuals to understand what they need in order to operate at peak performance.

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Travis Daugherty profile
VP of Customer Experience

Travis Daugherty

As an early employee of Brandfolder, Travis spearheaded the Customer Experience team to become the most effective in Digital Asset Management. Over the years, he has been instrumental in every customer deployment, and helped hundreds of brands leverage Brandfolder to it's fullest.

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Colter Starks profile
VP of Finance

Colter Starks

Colter has over 10 years of financial planning and analysis experience, including the previous five years working with successful SaaS companies. He believes in a collaborative approach to partnering with leadership and cross functional teams to understand key business drivers and applying data-driven analysis to make strategic decisions.

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Be part of Brandfolder's team

We're Hiring

Looking to join a fast-paced team in Denver's flourishing tech scene? Brandfolder is hiring! We want people who ask smart questions, challenge the status quo, & make us better. Is that you? Check out our job opening and apply today!